CXO Dispatch | Michael Cafarelli - Build a High-Performing Sales Team From the Ground Up in 6 Months

When revenue stalls, most founders fire someone and hire someone else. The numbers shift for 90 days. Then the pattern returns.

Michael Cafarelli, fractional chief revenue officer (CRO) and chief operating officer (COO) at Five Pillars Business Consulting, has spent decades helping founder-led companies generating between $2 million and $75 million in annual revenue build repeatable sales systems that turn inconsistent results into predictable growth.

"80% of underperformance traces back to broken systems, not broken people," Cafarelli says. "Fix the foundation first."

Read the companion article on CXO Dispatch, and get in touch to talk about your sales system.